Welcome Badass Birth Business owners!
We're spilling the beans on how to magnetize clients to your practice like bees to honey! Whether you're a seasoned pro or just dipping your toes into the world of birth business, we've got the scoop on strategies and tips that'll have clients knocking down your door in no time. After 15+ years in the birth world the number one inquire I still get is, “how to I get clients.” Which always boggles my brain, since if you do not have clients you do not have a business. Our training as birth workers is failing us. What is the use of having amazing birth skills if we don’t have the tool to get them out to those who need them? That is one of the biggest reasons BABES was created. To help birth workers realize their potential, give them the mindset and business tools so they can have wildly successful, sustainable birth business that allow them to live a life aligned with their desires for more freedom, less stress, and a bigger impact on their communities. We didn’t become a boss babe so we could go from a 9-5 into a 24/7 chaos minefield of uncertainty. We wanted more time to do what we love with who we love, while doing something we were passionate about everyday. Mindset work is just as important as your business and system to creating a wildly successful birth business. Here are our top 10 items for attracting birth clients like the badass birth worker you are: 1. **Decide what you want and why you want it** This is one of the biggest mistakes entrepreneurs of all kinds make. They jump into a business without really knowing what they want or why they are even doing it. Your reason for becoming a birth worker, what you want from it, and why you do what you do is just as important as the work itself. What business are you really in? Empowerment? Mindset shifts? Anit-trauma care? Its not just being a doula or a midwife. That is just how we fulfill our true mission and passion. Often times when asking birth workers why they do what they do, you get a surface answer like they want to help women or they want to make enough money while still getting to stay home with their kids. If there is one thing you do that will set you up for success, it is nailing down why you really want to do this. Do you want money for more freedom in your life? Do you want to create a life filled with experiences for your family? Do you want to change the world? What is your driving WHY? This will fuel everything you do in your business. 2. **Set Boundaries and Fuel Your Passion** Saying yes to every potential client can seem really tempting, especially at first, but it will not do you any favors. Make sure you keep your passion for this work intact by creating an Elite Access Policy that allows you to only work with your dream clients. There is nothing worse than working with a client that burns you out, or you get that sinking feeling every time they call or text. It is okay to have a specific type of client you work with. There is a birth worker out their best suited for every client and vice a versa. Make sure you are aligning your business with your WHY. Don't skip out on family, loved ones, and your own self-care all the time for your business. 3. **Craft Your Unique Brand Persona:** Your brand is more than just a logo; it's the personality of your business. Infuse it with authenticity and passion that reflects your values and mission. Are you the calm and nurturing presence or the energetic cheerleader? Are you a pink bubbly kind of birth worker or do you have red hair and tattoos? Don’t be what you think the world wants you to be, be 100% unapologetically yourself. Let YOU shine through your brand at every interaction from your social media posts, the first look at your website, and your interview process. 4. **Leverage the Power of Social Media:** Social media isn't just for doom scrolling and memes. Use platforms like Instagram, Facebook, and X to showcase your expertise, share client testimonials, and connect with your community. Engage with your audience through captivating content and behind-the-scenes peeks into your business life. Its about the know, like, and trust factor. Your audience is already on social media, so use this tool to boost your credibility, share value, and make each interaction an unforgettable experience. Don’t be afraid to be seen. Don’t be afraid to make bold statements. And stop copying what everyone else is doing, because you will just get lost in the ocean of social media posts. Your content should be unique to you and your brand. 5. **Build Trust with Authentic Storytelling:** People connect with stories, so don't be afraid to share your journey as a birth worker. Whether it's the heartwarming births you've attended or the challenges you've overcome, authenticity breeds trust. Clients want to know the real you, flaws and all. 6. **Offer Value through Educational Content:** Position yourself as a trusted authority by sharing valuable insights and tips about pregnancy, childbirth, and postpartum care. Write blog posts, create informative videos, or host live Q&A sessions to showcase your expertise and establish yourself as the go-to resource in your field. Give them freebie content they can consume and fall in love with. Simple checklists, ebooks, and how to guides on their top pain point topics are great ways to build a bigger audience and make deeper connections with them. 7. **Network Like a Boss:** Networking isn't just about exchanging business cards at stuffy events; it's about building genuine relationships with fellow birth professionals and potential clients. Attend childbirth classes, prenatal yoga sessions, and community events to expand your network and spread the word about your services. Say yes to all the opportunities to share with your community what you do. You never know what interaction will give you your next lead or completely change your business. 8. **Create Irresistible Packages and Offers:** Give clients a reason to choose you over the competition by creating irresistible packages and offers. Whether it's a bundle of prenatal yoga sessions, postpartum meal delivery services, or personalized birth plans, make sure your offerings stand out and provide real value to your clients. Don’t give them too many options. Have one signature package directed at your true soul clients that you become known for. 9. **Ask for Referrals and Testimonials:** Word of mouth is a powerful marketing tool, so don't be shy about asking satisfied clients for referrals and testimonials. Encourage them to share their positive experiences with friends, family, and online communities to help spread the word about your services. Making their experience one of a kind and unforgettable is part of creating your base of raving fans who can’t wait to recommend your services anytime someone asks for suggestions. If you are brand new don't sweat it. Ask friends and family that you have helped to give testimonial of what it is like having you as a mentor. 10. **Continuously Educate Yourself and Evolve:** The birth world is constantly evolving, so it's essential to stay informed about the latest trends, research, and best practices. Invest in continuing education, attend workshops and conferences, and seek out mentorship opportunities to hone your skills and stay ahead of the curve. This is not only in birth skills, but in business and mindset work as well. You can have the most phenomenal birth skills, but if you lack the right mindset or can’t master the business side, your business is going to struggle. Remember, attracting birth business clients isn't just about selling a service; it's about building meaningful connections and empowering families during one of the most transformative experiences of their lives. Grab our latest freebie to boost your birth business.
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