5 Social Media Strategies to Get Doula Clients
I have been helping birth pros in their businesses for years and the number one question I still get till this day is “How do I find clients?” This quest is actually what made me jump from just being a birth pro myself to helping other birth pros with my business background. As a business that only exists with clients it was no wonder so many birth pro businesses were floundering when they walked away from their training, but did not know how to actually get clients in the door.
Social Media Strategies
It is no secret that many birth pros get clients via social media. You must get in front of your target audience and your target audience is on social media.
1. Driving the Conversation
Even though you are trying to get sales, conversations are one of the best way to get into the spotlight of your ideal clients. People do not like feeling like they are being sold to. People are also not going to jump to buy if all you are doing is asking for sales. Your ideal clients life and problems are your business life. Get involved in conversations on social media where your target clients hang out. Ask them about what their problems they are facing and what solutions they wish existed for these problems. The idea is that you are ultimately the solution to the right problem. Be genuine, interactive, and show you are really listening to what they have to say.
Social media sales start with knowledge of your ideal clients. You want to steer conversations and stay ahead of social shifts that might impact your ideal client. This will allow you to provide value in the form of knowledge and increases customer loyalty.
2. Use Social Media to Gather Information
Do you really want to get to know your ideal clients? Why don’t you ask? There are huge databases out their with information on customers and potential customers. You can gather you own data by asking on social media where you ideal clients are already hanging out. Most people are more than happy to share as long as you are not gathering personal data.
Utilize this information when generating targeted ads and social media posts. You can search for specific keywords your ideal clients search for and add them to the content you put out so when they search they will end up finding you.
Other items you could monitor include blogs, posts, or tweets that your ideal clients or relevant information to your clients put online. Get notified when google publishes something relevant to the work you do so you can use it to your benefit. This is called social listening. Set up alerts on keywords important to the birthing industry or your specific niche, you can stay aware of what is on idea clients minds or what topics are hot. Use this information to engage ideal clients or promoting topics to drive clients into your audience for building relationships with them. This will ultimately drive social media sales.
3. Word of Mouth
Even in the digital world, word of mouth is still one of the most powerful sales strategies. Word of mouth has a huge impact on your ideal clients buying behavior. People look for advice from trusted friends, family, and experts. Guess what? You are a birth pro expert in the specific work you do. It is now as easy as clicking a button to connect with thousands of other people.
Connect with influencers in your community and provide them with content wo put out to your shared audience. This can help you create an entirely new way to get in front of your ideal clients and the best part is it is totally free to you. Maybe you offer something unique as a doula that a local midwife or chiropractor would be willing to share with their pregnant clients. When your ideal clients read content delivered from other experts, they have a high level of trust for it. It is like the saying, “ You are only a prophet in someone else’s land.”
4. The Power of Viral Videos
We all know the power a viral video can have. People share videos of all kind of things from cute baby videos to beautiful birth videos. They go viral because people like them enough to share them at escalating rates. This is another free for you advertising. Your video doesn’t have to be directly related to what you sell just related to what your ideal clients are interested in.
According to some of the best in the business there are clear formulas to creating viral videos. Your videos must be funny, cleaver, and somewhat true. This combination provides the best odds for going viral.
5. Using User-Generated Content
Much like word of mouth ideal clients today are looking to their peers when it comes to decisions on making purchases and this is true in the birth world too. You can actually get other people to make sales for you. First step is to get your followers or past clients to review your services. Most of the time it is as easy as just asking, though some people might offer some type of incentive to do so. Positive customer reviews are powerful marketing tools.
Other ways to get other people to sell for you is from your blogs, posts, and other content. Your followers share them if they are interested and you get in front of a new audience. Make sure your blog posts or content always circles back to directing people to your business in some way. You can also share others content related to what you do and of course add in bits about how it ties back to your business.
If you take these five strategies into your birth pro business they have the potential to yield a huge return on bringing you clients and sales. Remember the key to using social media to boost your sales is to stay engaged with your followers so you and your business stand out above the noise. If you are looking for more ways to engage clients and boost sales in your business check out our other articles or join the birth business academy.