Hey there, Badass! Are you wondering why potential clients seem to be slipping through your fingers? Well, fear not, because we're here to spill the beans on common mistakes that could be pushing them away—and more importantly, how to steer clear of them!
 
1. **Playing Hide and Seek on Social Media:**
Are you guilty of ghosting on social media, only popping up when you have something to sell? Big mistake! Potential clients want to connect with a real person, not a faceless business. Stay active, engage with your audience, and let your personality shine through in every post. It is the know, like, and trust factor. Show up with value for your audience.
 
2. **Ignoring the Power of Personal Branding:**
Your brand isn't just about pretty colors and a catchy logo—it's about the essence of who you are and what you stand for. Neglecting to build a strong personal brand can leave potential clients feeling like they're shopping at a generic supermarket instead of seeking out a birthworker who speaks to their soul. Embrace your quirks, share your story, and watch as clients flock to your doorstep. You are the face of your business. Your mission and values should be seen in everything you do.
 
3. **Being a Copycat Instead of a Trailblazer:**
It's tempting to look at what other birthworkers are doing and try to replicate their success, but trust us, imitation is not the sincerest form of flattery in the birth business world. I get so tired of seeing the same wording for things like what is a doula and what do they do. It is like it was copy and pasted on every new doula website out there. Clients are drawn to authenticity and originality, so dare to be different. Find your unique voice, offer services that set you apart, and let your creativity run wild.
 
4. **Neglecting to Showcase Your Expertise:**
Picture this: You're scrolling through Instagram, and you stumble upon a doula whose posts are filled with adorable baby photos but offer little in the way of valuable information. Would you trust them to guide you through childbirth? Probably not. Don't make the mistake of neglecting to showcase your expertise. Share informative content, bust common myths, and position yourself as a trusted authority in your field. Even if you are a newbie, gather from your skills and highlight them to your audience.
 
5. **Overlooking the Importance of Client Testimonials:**
Your words may be persuasive, but nothing beats the power of a glowing testimonial from a satisfied client. Don't make the mistake of overlooking the importance of client testimonials. Encourage happy clients to share their experiences, and sprinkle their praises throughout your marketing materials like confetti at a baby shower. Raving fans are the best kind of marketing material and the awesome part is, it is absolutely free. Newbie Tip: If you don't have any clients yet, have a friend or family member talk about how you have helped them in a difficult situation or a mentorship situation.
 
6. **Failing to Set Clear Boundaries:**
As a badass birthworker, your heart may be as big as the ocean, but that doesn't mean you should let clients walk all over you. Failing to set clear boundaries can lead to burnout and resentment—not exactly a recipe for attracting clients. Take the time to establish firm boundaries around your time, energy, and scope of practice, and communicate them clearly to clients from the get-go. Don't set a precedent to answer emails within a few minutes or respond to non-urgent texts after business hours. 
 
7. **Forgetting to Follow Up:**
Ever met a potential client at a birthy meet-up, exchanged pleasantries, and then promptly forgot to follow up? Guilty as charged! But here's the thing: Following up is like planting seeds in a garden. It may not yield immediate results, but with a little nurturing, those seeds will grow into beautiful flowers (or in this case, clients).
 
8. **Neglecting Self-Care:**
You can't pour from an empty cup, and you certainly can't attract clients when you're running on fumes. Neglecting self-care is not only detrimental to your well-being but also to your business. Prioritize rest, relaxation, and rejuvenation, and watch as your energy and magnetism draw clients to you like moths to a flame. Show up as the best version of yourself it will make all the different not only for you but for your clients and potential clients as well.
 
9. Skipping the Client-Centered Approach:
Are you guilty of talking more about yourself and your qualifications than truly listening to your clients' needs? It's easy to get caught up in showcasing your expertise, but remember, it's not about you—it's about them. You are not the hero of their story. It can be really tempting to want to establish yourself as credible and justify why they should hire you. Wait till they ask. Make it more about them and what kind of experience they desire. Take the time to listen actively, ask open-ended questions, and tailor your services to meet their unique preferences and desires. By putting your clients at the center of your practice, you'll not only earn their trust but also create lasting relationships that lead to referrals and repeat business.

10. Underestimating the Power of Consistency:
Consistency isn't just key in childbirth—it's key in business too! Yet, many birthworkers make the mistake of being inconsistent in their communication, branding, and service delivery. Whether it's posting sporadically on social media, changing your branding every other month, or failing to follow through on promises, inconsistency can erode trust and drive potential clients away. Instead, strive for consistency in everything you do. Show up regularly on social media, maintain a cohesive brand identity, and deliver on your promises every single time. By establishing yourself as a reliable and trustworthy presence, you'll attract clients who value consistency and reliability in their birth support.
 
So there you have it, birth business boss! Avoid these common mistakes, embrace your uniqueness, and get ready to attract clients like a magnet. The birth world is waiting for your magic—go forth and shine! 

If you are looking for a deeper dive into booking out client schedule a discovery call to see if we can help you gain more freedom, less stress, and a bigger impact while booking out more clients than you know what to do with.

In the realm of birthing services, the journey towards success often involves not just providing exceptional care, but also cultivating a community of clients who align with your values, vision, and approach. While many businesses opt for a broad client base, there’s a compelling case to be made for creating an Elite Access Policy (EAP) tailored to your dream clients. In this blog, we delve into the intricacies of such an approach and how it can elevate your birth business to new heights.

Understanding the EAP Concept
An EAP approach to your services fundamentally shifts the dynamic of client-provider relationships. Instead of casting a wide net, you're intentionally narrowing your focus to attract a select group of individuals who resonate deeply with your ethos. This approach isn't about exclusivity for its own sake; rather, it's about fostering a sense of belonging and shared values among your dream clientele.

The first step to this is getting crystal clear on who your perfect ideal clients are. (which we will talk a bit more about later) This doesn’t mean that each one themselves will be perfect, but they will check all the boxes of your exclusive membership guidelines. You must select those who allow you to do your best work. Clients who energize and inspire you. We are going to go over how you can identify the characteristics of what your exclusive membership guidelines entail. You then take those guidelines to screen potential clients and only take on clients who fit within them.
 
The Power of Selectivity
You are the sum of those you spend the most time with. Those you choose to have in your personal life and your business life will impact you in many ways you may not even recognize. The best version of yourself requires you to believe in yourself more than anyone else. If you are surrounded by clients, who, when they call you get a sinking feeling in the pit of your stomach, you carry that with you. If you have clients who do not value what you are doing, it will impact the value you have of yourself and not allow you to serve your clients to the best of your ability. You must choose who you work with, with considerable consideration. If you are truly in this business to make it sustainable, you must pave the way to continue having passion and momentum driving you. You cannot keep momentum if you take clients who do not allow you to be the best version of yourself.

Selectivity in clientele isn't about elitism; it's about alignment. By handpicking clients who align with your philosophy, you create a harmonious environment where both parties are invested in the journey. This selectivity allows you to tailor your services more effectively, leading to greater client satisfaction and better outcomes.
 
Benefits for Clients
For clients, being part of an EAP in your birth business offers a multitude of benefits:

• Personalized Attention: With a smaller client base, you can dedicate more time and resources to each individual, providing personalized care that addresses their unique needs and preferences.
• Community Support: Belonging to an exclusive community of like-minded individuals fosters a sense of camaraderie and support, both during pregnancy and beyond.
• Access to Premium Services: EAP services often come with exclusive perks such as additional educational resources, priority scheduling, and special events, enhancing the overall experience.

Benefits for Your Business
From a business perspective, curating a select clientele brings its own set of advantages:

• Enhanced Brand Loyalty: Clients who feel a strong connection to your brand are more likely to become loyal advocates, spreading the word and contributing to a positive reputation.
• Increased Referrals: Satisfied clients are your best marketing asset. By delivering exceptional service to your dream clients, you naturally attract more of the same through word-of-mouth referrals.
• Streamlined Operations: Working with a focused client base allows you to streamline your operations, optimize resources, and deliver consistent quality across the board.

Cultivating Your Dream Clientele
Creating an EAP begins with a clear understanding of your ideal client profile. Consider the following steps:

1. Define Your Values: What principles guide your practice? Identify the core values that define your approach to birthing services.
2. Clarify Your Niche: What specific demographic or segment do you aim to serve? Whether it's first-time mothers, holistic-minded parents, or a particular cultural community, clarity on your niche is key.
3. Communicate Your Unique Selling Proposition: Clearly articulate what sets your services apart and why your dream clients should choose you over alternatives.
4. Establish Selection Criteria: Develop criteria for selecting clients that align with your values and needs. This could include an application process, consultations, or referrals from existing clients.
5. Nurture Relationships: Once you've onboarded your dream clients, prioritize building meaningful relationships based on trust, empathy, and mutual respect.

Keep Them or Refer Them
For some of you, certain clients have already popped up in your mind when thinking of the not so ideal clients. You have a decision to make. You can continue your services with them or you can refer them to another birth worker who would be a better fit.

Referring not so ideal clients may sound counterintuitive in a to getting more clients, but we already talked about the effects these types of clients have on us and our work. I am not talking about needy, nervous clients. I am talking about the clients who you feel exhausted after talking with, the ones who you see their name on your caller I.D. and your immediate thought is that you don’t want to answer it. It also includes anyone who talks down to you, or demeans you in anyway. Occasionally you will come across someone who believes that since they have hired you, they can speak to you and treat you however they see fit.

I am sure there are tons of reasons why you may be defending keeping all clients. The thought of saying no or referring a client is likely a scary situation. This is a situation to think about for a while. Word of mouth is very powerful. If a client feels abandoned in this process it could hurt your reputation as well as their experience. This advice is not put out there to cause anyone any harm. It is given from a place of love. Sacrificing yourself and your ability to give your best is not the way to run a sustainable business.

You have to ask yourself, “Would I rather have a client who makes me excited to work with them, allows me to show up as the best version of myself and makes me proud to be able to offer amazing services or spend hours on end with a client who I have to tolerate, who makes me feel less, and who takes away bits of my passion for this work?”
 
Conclusion
In the competitive landscape of birthing services, differentiation is key. By creating an EAP tailored to your dream clients, you not only elevate the level of care and support you provide but also lay the foundation for long-term success. Through selectivity, personalization, and a shared sense of community, you can cultivate a thriving business that resonates deeply with both you and your clients.

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If you have not read the first half of this two part blog be sure to check it out first here.

Your journey to becoming a successful 6-figure birth professional is marked by several crucial steps, each contributing to leveling up your business in the world of birth. One of these pivotal steps is identifying your Unique Selling Proposition (USP). This is what sets you apart in your chosen birth professional niche and is the secret to attracting clients who value your unique expertise.
 
In this section, we will dive deeper into the concept of a USP and guide you through the process of discovering your own. 

First, let's clarify what a Unique Selling Proposition (USP) is and why it's so essential as a birth professional. A USP is the unique, compelling factor that differentiates your birth professional services from those of others in the same niche. It's your special sauce, the secret ingredient that makes potential clients say, "I want to work with this awesome birth service provider."

1. Self-Reflection: To find your USP, begin with self-reflection. What sets you apart as a birth professionals? What special skills, experiences, or qualities do you bring to your chosen niche? Take time to ponder these questions and unearth the unique attributes that make you stand out.

2. Niche Alignment: Your USP should align seamlessly with your chosen niche. It should directly correspond to the specific needs and preferences of your perfect ideal clients. In other words, your USP should be a perfect fit for the unique challenges and aspirations of your chosen specialization.

3. Client-Centric Approach: When crafting your USP, think from a client's perspective. How does your unique proposition benefit them? How does it make their journey through pregnancy, childbirth, or the postpartum period smoother and more fulfilling? Your USP should be designed with their needs in mind. It should provide extra value to them.
 
4. Leveraging Your Passion: Passion is a powerful driving force, and it can be a core part of your USP. When you're truly passionate about your niche, it shines through in your work. Clients can sense your enthusiasm, and that enthusiasm becomes contagious.

5. Highlighting Specialized Skills: If you have specialized skills or certifications related to your niche, don't be shy about showcasing them as part of your USP. These credentials convey your expertise and commitment to excellence, assuring clients that they're in capable hands. This can be anything from knowing how to teach yoga to having an extensive knowledge of herbs. Even if you think your skill is not birth related, there is likely a way to make it work. For example; say you love to write and can paint beautiful imagery in the words you write. Why not make writing a birth story as part of your package?

6. Consistent Branding: A consistent brand identity is vital. Your USP should be evident in all aspects of your branding, including your website, marketing materials, and client interactions. Consistency reinforces your unique position in your chosen niche. If in person you are a warm and nurturing personality, but your website is in cool colors and very clinical this can be a big disconnect from your potential clients.

Create a concise and compelling USP statement that encapsulates what makes you unique in your birth professional niche. This statement should be a clear and memorable representation of your value.
 
Feedback and Refinement:
Your USP may evolve over time based on client feedback and experience. Be open to feedback and willing to refine your USP to ensure that it remains relevant and compelling.
 
With a clear understanding of what a USP is and the steps to identify yours, you're well on your way to unlocking your full potential as a successful birth professional. Your USP is your secret weapon, your unique contribution to the world of birth care. It's what makes you stand out, what makes you unforgettable, and what ensures your success in your chosen niche. In the following sections, we'll explore the practical steps to leverage your USP for success in your birth business.

Choosing a niche is a personalized decision, and it's essential to find the one that aligns with your interests, skills, and passion. In this section, we'll give variety of examples of niches to inspire and guide you in finding your unique path within the birth profession. Each one will not be perfect for every birth professional, but it is a selection to get your brainstorming going.
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1. Prenatal Yoga Birth Professional: Step into the world of prenatal yoga as a birth professional. This niche combines the benefits of yoga with birth professional care, offering holistic support to expectant mothers. You'll help your clients stay fit, relaxed, and prepared for the birthing experience.

2. Postpartum Birth Professional: The postpartum period can be as demanding as pregnancy and childbirth. As a postpartum birth professional, you specialize in providing support to families after the birth of their child. Your services may include newborn care, breastfeeding support, and emotional well-being assistance. You could provide postpartum doula support, lactation services, postpartum healing services, and so much more.
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3. VBAC (Vaginal Birth After Cesarean) Birth Professional: Specialize in supporting mothers attempting a Vaginal Birth After Cesarean (VBAC). This niche focuses on providing emotional and physical support to mothers with a history of cesarean section births who desire a vaginal birth for their next child.

​4. Water Birth Birth Professional: Become an expert on water births. You'll specialize in assisting mothers who choose to labor and give birth in a water environment. This niche requires a unique skill set and a deep understanding of water birthing techniques. It could involve renting out birthing tubs, having kits for people to set up their water birth space with items like LED lights and affirmation cards. 

5. LGBTQ+ Birth Professional: As an LGBTQ+ birth professional, you'll cater to the unique needs and experiences of LGBTQ+ individuals and couples during the birthing process. This niche involves cultural sensitivity, inclusivity, and a profound understanding of the specific challenges and choices faced by LGBTQ+ parents.

6. High-Risk Pregnancy Birth Professional: Specialize in providing support to expectant mothers facing high-risk pregnancies. As a high-risk pregnancy birth professional, you'll offer additional care, reassurance, and resources to ensure that high-risk pregnancies are managed with expertise and care.

7. Home Birth Birth Professional: Enter the realm of home births by becoming a home birth birth professional. This specialization focuses on assisting mothers who choose to give birth in the comfort of their homes. Home birth birth professionals offer dedicated support in a non-hospital setting. Granted if you are a midwife, this is kind of a give-in for specialization. If you are a doula or a photographer, you could make yourself the go-to birth professional for out of hospital births.

8. Trauma-Informed Birth Professional: Specialize in offering trauma-informed care to mothers with a history of trauma related to pregnancy, childbirth, or postpartum experiences. As a trauma-informed birth professional, you'll provide empathetic support and create a safe birthing environment.

9. Teenage Pregnancy Birth Professional: Teenage pregnancy is on the rise. Teenage mothers can be a niche to specialize in. This niche involves assisting young mothers through the unique challenges and needs they may face during pregnancy, childbirth and postpartum.

10. Surrogacy Birth Professional: Step into the world of surrogacy by becoming a surrogacy birth professional. Specialize in guiding surrogate mothers and intended parents through the surrogacy journey, offering compassionate and expert support.
 
These diverse birth professional niches serve as a source of inspiration, illustrating the breadth of opportunities within the field. The key is to choose a niche that resonates with your interests, expertise, and the specific needs of the clients you aim to serve. As you explore these niches, consider your own passions and strengths, and let them guide your path to specialization. In the upcoming sections, we'll delve into how you can tailor your services, build your brand, and effectively market your expertise within your chosen birth professional niche.

As you embark on your journey to becoming a next level birth professional, one of the critical milestones you'll encounter is the process of tailoring your services to your chosen niche. Your ability to provide personalized, niche-specific care is what sets you apart in a competitive field and ensures that you offer the highest level of support to your clients. In this section, we'll explore the art of tailoring your services to your birth professional niche.
 
Niche-Specific Services
The first step in the process is to craft services that directly address the particular needs and challenges of your chosen niche. Your services should be tailored to align with the interests and priorities of your target clients. Think about the unique journey your clients are on and how you can enhance their experience.
 
1. Customized Support Plans: One-size-fits-all approaches don't work in the world of birth professionals. Your clients have specific needs and preferences, and their birthing experience should reflect that. Create customized support plans that are flexible and adaptable to meet the individual circumstances of each client. This level of personalization is the hallmark of exceptional birth professional care.
 
2. Specialized Training and Certification: If your niche demands it, consider obtaining specialized training and certifications related to your chosen specialization. Additional training can enhance the quality of your services and instill confidence in your clients. It's a way to show that you're not just a birth professional but an expert in your niche. This is not to say you should go on a certificate spree. Make sure the training or certification is directly related to your niche.
 
3. Collaborative Approach: Collaboration can be a game-changer in the birth professional field. Consider forming partnerships or collaborating with other professionals in your niche. This approach can provide comprehensive support for your clients and give them access to a network of experts who understand their specific needs. Think about partnerships with professionals such as massage therapists, childbirth educators, maternity product manufactures, midwives, birth photographers, physical therapists, yoga instructors, or any other professional you can partner with to enhance your value and up your USP.
 
4. Educational Resources: Education is a key aspect of birth professional care. Provide educational resources that are specific to your niche. This might include informative guides, workshops, or classes tailored to the unique aspects of your chosen specialization. Empowering your clients with knowledge is a valuable part of your service.
 
5. Cultural Sensitivity and Inclusivity: If your birth professional niche involves diverse or underserved populations, cultural sensitivity and inclusivity are paramount. Your approach should be welcoming and respectful of various backgrounds and identities. This inclusivity sets the stage for trust and a positive birthing experience.
 
6. Client-Centered Communication: When working within your birth professional niche, adopt a client-centered communication approach. Actively listen to your clients' needs, preferences, and concerns. Your services should adapt to what each client values most. It's not just about providing support; it's about making your clients feel heard and understood.
 
7. Addressing Niche-Specific Challenges: Every birth professional niche comes with its unique set of challenges. Your services should proactively address and mitigate these challenges. Clients should feel confident that you understand the unique hurdles they may encounter and that you have the expertise to guide them through.
 
8. Consistent Branding: We already touched on this, but its so important we are going to add it in again. To reinforce your specialized approach, maintain consistency in branding throughout your services and communication. Clients should recognize your unique expertise at every touchpoint. A cohesive brand identity helps build trust and recognition.
 
Tailoring your birth professional services to your chosen niche is an art. It's about crafting a birthing experience that's not just exceptional but perfectly aligned with the needs and desires of your clients. This level of customization ensures your clients receive the highest quality care and makes your services stand out in the crowded field of birth professionals.
 
With your services finely tuned to your niche, you're well on your way to becoming the go-to birth professional in your chosen specialization. This personalized approach to excellence is what sets you apart and ensures that your clients receive care that goes above and beyond their expectations. In the next sections, we'll explore the practical steps for building your brand and effectively marketing your specialized birth professional services to your niche audience.

​Congratulations on choosing your niche and tailoring your services to meet the unique needs of your target clients. Now comes the next pivotal step in your journey to becoming a successful specialized birth professional: building your brand and effectively marketing your niche expertise.

In this section, we'll explore the strategies that will set you apart and make your specialized services known to those who need them.
 
1. Brand Identity: Your brand is more than just a logo; it's the essence of your birth professional practice. Begin by defining your brand identity. Consider the values, vision, and mission that are specific to your chosen birth professional niche. This identity will be the foundation of your brand.
 
2. Brand Elements: Craft your brand elements, including your logo, color palette, fonts, and imagery. These elements should align with your brand identity and resonate with your target clients. Consistency in these elements will help your brand recognition.
 
3. Brand Story: Every great brand has a compelling story. Share your journey, passion, and dedication to your chosen niche in a way that resonates with your audience. Your story is what connects potential clients to your brand on a personal level.
 
4. Niche-Centric Messaging: To effectively market your niche expertise, your messaging should be niche-centric. Tailor your content and communication to address the unique benefits and value you provide within your specialization. This messaging should be evident in all your marketing materials.
 
5. Specialized Website and Content: Your website is your online storefront. Design a website that focuses on your chosen birth professional niche. Ensure that the content on your website, from blog posts to service descriptions, speaks directly to the interests and concerns of your target clients within your niche.
 
6. Content Marketing: Content marketing is a powerful tool for attracting and engaging your niche audience. Create blog posts, articles, videos, and other content that address niche-specific topics and concerns. Your content should be informative, helpful, and relatable to your audience.
 
7. Social Media Strategy: Develop a social media strategy that targets your niche clients. Join niche-specific communities, share relevant content, and actively engage with potential clients in your niche. Use appropriate hashtags to broaden your reach.
 
8. Networking and Collaborations: Networking with other professionals and organizations within your niche can expand your reach and credibility. Consider collaborations and partnerships to offer complementary services or resources that benefit your clients.
 
9. Client Testimonials and Success Stories: Client testimonials and success stories carry immense weight. Feature these on your website and marketing materials to provide real-life examples of the positive impact you've made within your chosen birth professional niche. Authenticity builds trust.
 
10. Client Education and Webinars: Educate your potential clients about the benefits of your niche specialization. Consider hosting webinars or online sessions that delve into niche-specific topics and concerns. Empower your clients with knowledge.
 
11. SEO Optimization: Search engine optimization (SEO) is essential to ensure that your niche-focused content ranks well in online searches. Use niche-specific keywords and optimize your content to improve your online visibility.
 
12. Targeted Advertising: If your budget allows, consider targeted advertising strategies, such as pay-per-click (PPC) advertising, to reach potential clients actively seeking your specialized services. This can be an effective way to increase your visibility within your niche.
 
13. Ongoing Evaluation and Adaptation: The world of marketing is dynamic. Be willing to evaluate your branding and marketing efforts continually. Adapt your strategies based on what works best for your niche. Stay informed about changes and trends within your chosen birth professional niche.
 
Building your brand and effectively marketing your specialized birth professional services is an ongoing process. It's about crafting a strong, recognizable identity and making sure your niche expertise is known to those who need it. With a clear brand strategy and niche-focused marketing efforts, you're well on your way to becoming the go-to birth professional in your chosen specialization. In the following sections, we'll explore the next steps toward fulfilling your journey to specialization and making a profound impact in your field.

You've chosen a path that sets you apart in the world of birth care, and the journey ahead is filled with opportunities for growth and mastery. In this section, we'll delve into the ongoing process of becoming an expert in your chosen birth professional niche and achieving excellence in your field.

1. Lifelong Learning: The journey to specialization begins with a commitment to lifelong learning. Recognize that the birth professional field is dynamic and continuously evolving. Stay current with the latest research, trends, and best practices relevant to your chosen niche.

2. Continuing Education: Consider pursuing continuing education and advanced certifications related to your specialization. These additional qualifications not only enhance your knowledge but also demonstrate your dedication to providing the highest quality care to your clients.

3. Building a Support Network: Building a support network is vital. Connect with other professionals and organizations within your chosen birth professional niche. Attend conferences, join relevant associations, and engage in peer networking. This network can provide valuable support, insights, and resources.

4. Client Feedback and Adaptation: Embrace client feedback as an opportunity for growth. Actively seek feedback from your clients and use their input to refine and adapt your services. Client feedback is a valuable source of information for improving your specialized care.

5. Staying Informed About New Developments: To become an expert in your chosen birth professional niche, you must stay informed about new developments, technologies, and practices specific to your specialization. Being a thought leader in your field requires staying at the forefront of industry changes.

6. Cultural Competency: If your birth professional niche involves diverse or underserved populations, cultural competency is essential. Continually educate yourself on cultural sensitivity and inclusivity to provide care that is respectful and aligned with the diverse backgrounds of your clients.

7. Birth Professional Mentorship: Consider the benefits of mentorship within your birth professional niche. Mentorship can be a two-way street; you may find value in being both a mentor and a mentee. Mentorship provides guidance, support, and a wealth of knowledge to help you navigate your chosen specialization.

8. Self-Care and Burnout Prevention: As you become an expert in your field, it's crucial to prioritize self-care and burnout prevention. Remember that providing specialized care can be emotionally and physically demanding. Self-care is not only for your benefit but also for the well-being of your clients.

9. Expanding Your Reach: As you grow in your niche, consider strategies for expanding your reach and influence within your chosen birth professional field. This may involve speaking at conferences, publishing research, or becoming a thought leader who contributes to the advancement of your specialization.

10. Celebrating Success: Don't forget to celebrate your successes and milestones within your chosen birth professional niche. Recognizing your achievements, no matter how small, can boost your motivation and maintain your passion for your work.

The journey to becoming an expert in your birth professional niche is ongoing. It's marked by dedication, continuous learning, and a commitment to excellence. By honing your skills, staying informed, and nurturing your passion, you'll not only become a respected professional but also make a significant impact in your field. This journey of self-improvement and expertise is what sets specialized birth professionals apart and ensures long-term success. In the following sections, we'll explore the final steps toward becoming a successful birth professional within your niche. 

Want to know more and take your birth business to the next level? Join our mentorship program.

In the ever-evolving landscape of maternity care, one essential principle stands out among the rest: specialization. The world of birth support is as diverse as the families it serves, and the journey to becoming a birth professional of distinction starts with one pivotal decision—choosing your niche. This applies to front line birth professionals such as doulas, midwives, birth photographers, birth assistants, childbirth educators and lactation consultants.

Picture this: You're a skilled and compassionate doula, dedicated to providing unwavering support during the transformative journey of pregnancy, labor, and beyond. But in today's bustling world, where prospective clients have a multitude of choices, how do you stand out? The answer lies in the art of specialization.

This two part blog post explores the profound importance of identifying a niche or specialty within the birth professional field and how this seemingly small decision can set you apart in a highly competitive market. Just as every pregnancy is unique, so too should be your approach as a birth professional. By the end of this journey, you will understand why honing in on a specific niche can be the cornerstone of your success and how it empowers you to make a more significant impact on the families you serve.
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Whether you're just starting your birth pro career, considering a pivot, or seeking to reignite your passion, this blog post will offer invaluable insights, inspiration, and actionable steps to help you define your niche. It's a journey of self-discovery and professional growth—a journey that starts with a simple decision but can lead to a fulfilling and successful birth business.

​Before you embark on the path of choosing your niche, it's essential to grasp the fundamental concept of what a "niche" is and why it matters in the birth profession.
 
Defining Your Niche:
A niche refers to a specialized area or focus within the field of maternity care. It's a segment of the birthing and postpartum support spectrum where you choose to specialize, tailor your services, and become an expert. Rather than offering general doula, midwifery, or lactation support to a wide range of clients, specializing allows you to hone your skills and knowledge in a specific area of pregnancy, childbirth, or the postpartum period.
 
The Purpose of Niche Specialization:
The purpose of identifying and embracing a niche is multi-fold. Specialization allows you to:

• Stand Out: In a competitive market, specialization differentiates you from other birth professionals and draws potential clients to your unique offerings.
• Deepen Expertise: Focusing on a specific area enables you to acquire in-depth knowledge, skills, and experience, making you an expert in your chosen niche.
• Attract Ideal Clients: Specialization attracts clients who specifically seek the services and support you provide, resulting in a more satisfying client match.
• Expand Your Impact: By becoming a specialist in your niche, you can have a more profound and meaningful impact on the families you serve.

​Specialization in the birth profession is not about limiting your potential—it's about unlocking it. It allows you to channel your passion, skills, and dedication into a specific aspect of pregnancy, childbirth, or postpartum care. In doing so, you become the go-to expert for clients seeking your particular area of expertise. This is also part of the Elite Access Policy (EAP), once you have nailed down your niche.

The Benefits of Specialization
 
Choosing a niche offers a multitude of advantages that can significantly impact both your professional success and the quality of care you provide to your clients. In this section, we'll explore the key benefits of specialization and how it can be a game-changer for your birth career.
 
1. Expertise and Mastery: Specializing in a particular area of maternity care allows you to dive deep into the subject matter. This depth of focus results in a higher level of expertise and mastery. You become the go-to expert in your chosen niche, which can attract clients seeking your specialized knowledge and skills.

​2. Differentiation and Market Positioning:
In a crowded marketplace, differentiation is crucial. Specialization sets you apart from other birth professionals. It becomes your unique selling point. When you're known as the specialist in a specific area, potential clients are more likely to choose your services over generalist.

3. Targeted Marketing and Client Attraction:
Specialization helps you tailor your marketing efforts. You can specifically target your niche audience, making your marketing messages more relevant and compelling. This targeted approach attracts clients who are already interested in and seeking the services you provide.

4. Enhanced Client Satisfaction:
Clients who choose specialized services often experience a higher level of satisfaction. This is because you are better equipped to meet their unique needs and address their concerns. You provide a customized, tailored experience that aligns with their specific circumstances.

5. Increased Referrals and Reputation Building:
As a specialist, you're more likely to receive referrals from satisfied clients and other professionals in your field. Your reputation as an expert in your niche grows, which further solidifies your position in the market.

6. Passion and Fulfillment:
Specializing in an area that aligns with your passion and interests can lead to greater job satisfaction. When you love what you do, your enthusiasm and dedication shine through in your work, benefiting both you and your clients.

7. Impact and Influence:
Specialization allows you to have a more profound impact in your chosen niche. You can influence and effect positive change in a specific area of maternity care. This sense of purpose and impact can be incredibly rewarding.

8. Continuous Learning and Growth:
Embracing a niche keeps your learning journey vibrant and dynamic. You'll stay engaged and motivated to continually expand your knowledge and skills within your specialized area.
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Understanding the benefits of specialization is the first step in recognizing how this decision can transform your birth career. By becoming an expert in a specific niche, you not only enrich your professional journey but also enhance the support and care you provide to the families you serve. In the subsequent sections, we'll delve into the process of discovering your unique niche and how to leverage it for success.
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One of the most exciting aspects of choosing a niche is the opportunity to align your career with your personal interests and passions. In this section, we'll explore the significance of identifying what truly ignites your enthusiasm and how it can lead to a fulfilling niche.
 
1. The Power of Passion: Your niche is not just about finding a profitable focus; it's also about doing what you love. Passion fuels dedication and commitment, making your work as a birth professional more enjoyable and rewarding.
 
2. Reflect on Your Interests: Take the time to reflect on your interests, both within the realm of maternity care and beyond. What aspects of pregnancy, childbirth, or postpartum support do you find most fascinating? What topics or activities do you naturally gravitate toward?
 
3. Identify Your Strengths: Consider your personal strengths, skills, and talents. How can you leverage these qualities to excel in a specific niche? Recognizing your strengths can help you choose a niche where you can shine.
 
4. Past Experiences and Life Journey: Think about your life experiences, including your own journey through pregnancy, childbirth, or parenting. These experiences can offer valuable insights and empathy in specific niches.
 
5. Research and Exploration: Don't hesitate to explore various niches through research and conversations with experienced birth professionals. Learning about different niches can spark new interests and ideas.
 
6. Seeking Alignment: Seek alignment between your interests and the potential niches you're considering. When your niche aligns with your passions, your work becomes a source of joy and fulfillment.
 
7. Consider Unmet Needs: Are there specific needs within the maternity field that resonate with your interests? Identifying unmet needs can be a pathway to a unique and impactful niche.
 
8. Practicality and Sustainability: While passion is essential, consider the practicality and long-term sustainability of your chosen niche. Does it have a potential client base? Is there demand for your services in this area?
 
9. Combining Interests: It's also possible to combine multiple interests or passions into a unique niche. For example, if you have a passion for yoga and childbirth, you could explore a niche as a prenatal yoga doula.
 
Evaluating your interests and passions is a vital step in the process of finding your niche. It's about aligning your career with your authentic self, which not only leads to professional success but also infuses your work with enthusiasm and dedication. In the next section, we'll discuss the practical aspect of researching market demand and potential success in your chosen niche.
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Once you've identified your interests and passions and have a potential niche in mind, it's crucial to investigate the market demand for your chosen specialization. Understanding the demand helps you make an informed decision and ensures that there's a client base seeking the services you aim to provide.
 
1. Market Demand Analysis: Begin by conducting a thorough analysis of the market to gauge the demand for your potential niche. This involves examining the need for the services you plan to offer in your chosen area.

2. Identifying Your Ideal Clients: Define your ideal clients within your niche. Consider their demographic, needs, and preferences. Understanding your target audience is vital for effective marketing and service tailoring.

3. Online Research:
Utilize online resources, including directories, forums, and social media groups, to gather insights into what potential clients are looking for. Engage with discussions related to your chosen niche to identify trends and needs.

4. Competitor Analysis: Research other birth professionals who have specialized in your niche. What services do they offer, and how are they marketing themselves? This analysis can provide valuable insights into market demand and competition.

5. Consultation and Networking:
Connect with experienced doulas, healthcare professionals, other birth professionals and birthing centers in your area. Discuss your chosen niche and gather their perspectives on the demand for such services.

6. Conduct Surveys and Interviews: If possible, conduct surveys or interviews with expectant parents and other stakeholders in the birthing and postpartum journey. Their input can provide direct insights into the demand for specialized services.

7. Geographic Considerations: Keep in mind that market demand can vary by location. Consider the geographic factors that might affect the need for your services within your chosen area.

8. Reviewing Industry Trends: Stay informed about current trends in the childbirth industry. Emerging trends may indicate shifts in demand that could impact your niche.

9. Data Collection and Analysis: Collect and organize all the data you've gathered to make an informed decision about the potential success of your niche. Look for patterns and trends that support the demand for your chosen specialization.

10. Flexibility and Adaptation: Be prepared to adapt your niche if your research indicates insufficient demand for your initial choice. Flexibility allows you to align your services with the actual needs of the market.
 
Researching market demand is a crucial step in the process of choosing your  niche. It ensures that your chosen specialization aligns with the needs of your potential clients, increasing your chances of success in your birth career.
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In part two of this blog, we'll explore the process of identifying your unique selling proposition (USP) and building your brand within your niche.

As a doula, you embark on a journey that's profoundly meaningful, offering unwavering support during one of life's most transformative experiences. But have you ever considered the significance of branding in your doula business? Your brand identity is more than just a logo; it's a symbol of your values, mission, and the unique experience you provide to your clients. In this blog post, we'll delve into the importance of branding and offer valuable tips to help you create a professional and memorable brand for your doula services.
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The Power of Branding
Branding isn't just for big corporations; it's a potent tool for doula professionals as well. Your brand sets you apart in a competitive market, builds trust with clients, and makes your services easily recognizable. It's the emotional connection that clients have with your doula care, and it's something you have the power to shape and define.

Define Your Brand Identity
Before you start creating a brand, it's essential to define your brand identity. Take some time to reflect on your values, mission, and the unique qualities that make you an exceptional doula. What is your doula philosophy, and what do you aim to provide to your clients? Your brand identity should align with your beliefs and reflect the essence of your doula services.

Choose a Strong Name and Tagline
Your brand name and tagline are the first things potential clients encounter. They should encapsulate your brand's essence and convey your unique selling proposition (USP). A strong name and tagline can leave a lasting impression and make your brand memorable.

Design a Distinctive Logo
Visual branding is a significant part of your brand identity. A well-designed logo is essential, as it's often the first visual element people associate with your brand. Consider enlisting the help of a professional designer to create a distinctive logo that aligns with your brand identity.

Consistency Across Platforms
Consistency is key when it comes to branding. Ensure that your brand's look and feel remain consistent across all platforms. From your website and social media profiles to your marketing materials, consistency reinforces your brand recognition.

Craft a Compelling Brand Story
Your brand story is an authentic way to connect with clients. Share your journey, your passion for doula work, and your dedication to supporting families. Your brand story should create a personal connection and resonate with your clients on a deeper level.

Website and Online Presence
In today's digital age, your online presence is crucial to your brand's success. Your website is often the first place potential clients visit to learn about your services. Ensure your website reflects your brand identity, provides valuable information, and creates a sense of trust and credibility.

Client Testimonials and Success Stories
Client testimonials and success stories are potent tools in reinforcing your brand's authenticity and quality. These stories provide social proof and build trust with potential clients. Sharing the positive experiences of past clients can help attract new ones.

Adapt and Evolve
Your brand is not set in stone; it can and should evolve over time. As your doula services grow and change, your brand may need adjustments to reflect your evolving identity. Be open to adaptation to ensure your brand remains a true representation of your passion and dedication.


In conclusion, branding is more than just visuals; it's the emotional connection that clients have with your doula services. A strong brand identity is the foundation for a successful and lasting doula career. By putting in the effort to create a brand that truly represents your passion and dedication, you can set yourself apart in the competitive world of doula care. Your brand is a reflection of the meaningful work you do, and it's worth the investment to make it memorable and impactful.

Want to work with a pro to nail your personal and business branding for your doula business? Check out our mentorship programs.

Your doula gig is a one-of-a-kind adventure, and it's not just about the joy of supporting moms-to-be – it's also about being the boss of your own doula empire. Whether you're a seasoned badass doula or just starting out, understanding the financial side is crucial to keep your doula business thriving.
Cha-Ching: Income Streams for Doulas
Okay, let's talk about the moolah – your income! Most of your doula dollars will come from the amazing services you provide to your clients. Prenatal care, labor and birth support, postpartum TLC – it all adds up. Your fees may vary based on where you're located, how experienced you are, and what services you offer. So, make sure to set crystal-clear prices that let potential clients know exactly what they're getting while making sure you are not undervaluing yourself and making enough to support your lifestyle.
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But wait, there's more! Some doulas kick it up a notch and diversify their income streams. Think childbirth education classes, workshops, or even selling cool doula-related products. These side gigs can be a financial game-changer for your doula empire. If you are looking for income stream ideas and ways to level up to that 6-figure income be sure to check out our value packed free webinar. 

Running your doula biz means dealing with expenses. There's no avoiding it, but you've got this! Here are some of the things you might need to budget for:

• Training and Certification: Investing in your education is essential. Whether you're pursuing a certification or continuing your doula education, these costs are part of the game.
• Marketing Magic: Getting the word out about your fantastic services takes a bit of financial magic. Think website costs, business cards, and even some online advertising to shine in the doula spotlight.
• Don't Forget Insurance: You've got to protect your doula empire. Professional liability insurance is your financial safety net in case anything unexpected pops up.
• Supplies and Tools: Depending on your services, you might need supplies, materials, and resources to support your clients effectively. Comfort measures, educational materials, and birth gear all come with a price tag.
• Getting Around: If you're offering in-person support, you might need wheels to get to your clients. Don't forget to budget for gas or other transportation expenses.
• Stay in the Know: Staying on top of your game means investing in ongoing education and training. These costs are like gold for your doula treasure chest.
• Membership Magic: Some doulas join professional organizations to up their game. These groups offer resources, networking opportunities, and, of course, membership fees.
• Taxes: Your Financial Duty: As a doula business owner, you're responsible for taxes. It's essential to set aside a chunk of your income for tax season. Having an accountant or tax pro in your corner is a savvy financial move. Though if you want to make sure your doula business is taking advantage of all the tax deductions you should be check out our article on taxes.
• Legal and Admin Love: Don't forget about legal and administrative costs. This includes things like registering your business, permits, and maybe a chat with a legal eagle for contract review.

Now, let's get down to business – calculating your profitability. It's like your financial report card. To figure it out, just subtract your total expenses from your total income. A positive number means your doula business is making a profit – you go, girl! A negative number means you're running at a loss, but don't worry, every financial guru started somewhere.

Financial Planning for Your Doula Future
Let's talk future, darling! Your doula empire deserves a bright and prosperous tomorrow. Here's how you can make it happen:

• Retirement Dreams: Set up an individual retirement account (IRA) or other retirement savings plan. You'll thank yourself when you're sipping cocktails on the beach post-doula career.
• Financial Goals: Dream big! Set financial goals for your doula business. Whether it's expanding your services, growing your client base, or launching new offerings, having clear objectives keeps your financial ship sailing smoothly.
• Budget Like a Boss: Get your budget game strong. A solid budget helps you track your income and expenses, making your financial life a breeze.
• Emergency Fund: Build an emergency fund – it's your financial superhero cape. It'll save the day when unexpected expenses pop up or during slow seasons.
• Tax Jedi Mode: Work with a tax pro to handle your taxes with finesse. They can help you navigate deductions, credits, and strategies to minimize your tax bill.
• Stay Organized: Keep those financial records tidy. This includes tracking your income, expenses, and taxes. It's your golden ticket to tax season success.
• Get Paid Faster: Implement slick payment and billing systems to ensure you're rolling in the doula dollars without delay. No more waiting around for payments – it's money magic!
• Invest Wisely: Think about smart investments that can level up your doula business. It could be additional training, new equipment, game-changing marketing strategies, or tech tools that streamline your services.

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You're the CEO of Your Doula Dollars
In the grand scheme of your doula journey, mastering the financial side is like getting a backstage pass to your own success show. Your financial health is a reflection of your business acumen and a solid foundation for making a profound impact in the lives of your clients. So, own those doula dollars, boss babe, and let your financial savvy shine through as you continue rocking your doula empire with passion and power!

Are you ready to embark on an extraordinary journey, one filled with tender moments, empowering experiences, and the joy of guiding expectant parents through the magical adventure of childbirth?
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​If you're passionate about making a difference during this pivotal moment in people's lives, it's time to transform your dream into reality by starting your own doula business. In this extensive guide, we're going to walk you through the essential steps to launch your doula venture, from initial business registration to crafting a stellar business plan. But hold onto your birthing balls, because we're adding some fun and sass to the mix! Let's get started on the path to making your doula dream a reality, with a little extra pizzazz.

• Client Testimonials: Collect testimonials like trophies. Satisfied clients are your best marketing tool. Share those stories of birthing success like the superhero you are!
• Doula Evolution: Don't stop at the basics. Consider expanding your services or partnering with other birthing professionals. Together, you can provide comprehensive care that's out of this world!

Starting a doula business is a journey of love, empowerment, and creating lasting memories. With these steps, you're not just becoming a doula; you're becoming a doula superhero. It's time to deliver joy, compassion, and a dash of sass to every birthing experience. Your doula dream is within reach, and this guide is your road map to becoming the birthing hero you were destined to be. Happy doula-ing, badass!
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In conclusion, you've just unlocked the sacred scrolls to becoming a doula extraordinaire. Your journey will be filled with moments of triumph, heartfelt connections, and the joy of bringing new life into the world. By following these essential steps, you'll not only be a doula, but a birthing hero, ready to embrace the incredible adventure of childbirth with open arms.

Your doula dream is no longer a distant star; it's a birthing constellation, guiding you to make a difference in the lives of expectant parents. So, grab your doula cape and step into the spotlight. It's time to offer compassion, support, and a touch of sass to every birthing experience.

As you venture into the world of doula-ing, remember that your doula journey is just beginning. Every birth you attend, every client you support, and every milestone you achieve will be a testament to your dedication.

Here's to your doula success, to the countless lives you'll touch, and to the remarkable journey ahead. Happy doula-ing, superhero! 🌟🤰🌟

You can always check out our doula training program and mentorship.

Many birth businesses struggle with understanding the ins and outs of finances in their practice, and often don’t know if they’ve made any money until the end of the year. Sometimes, they discover they haven’t actually made any money once they account for their expenses. The good news is, it is not too late to learn how to always have a profitable business.

The majority of birth businesses fail because of poor cash flow management or burnout (but that’s a whole different blog). That’s a stressful environment to be in, but it doesn’t have to be.

Here at BABES, one of our core missions is to help you create sustainable business practices. A great tool to implement in your birth business today is called The Profit First strategy. It comes from the best selling book, Profit First by Mike Michalowicz, which teaches business owners how to “transform any business from a cash-eating monster to a money-making machine.”

This article will provide a summary of The Profit First strategy to help you:

• Better understand your business finances
• Set up a cash flow management system
• Start ensuring you make a profit and get paid (no matter how small your income may be)

Traditional Profit Calculations
According to business literature including my own business degree education, profits are what is left over after subtracting business expenses from your income (revenue).

Sales – Expenses = Profit

While it is true that this is a formula for calculating profits, it is not a method that guarantees you will have a positive number for your profit.

Profit First Formula
The Profit First formula flips the equation, doing exactly what the name entails putting the focus on profits before expenses.

Sales – Profit = Expenses

You might be thinking how this really makes a difference, but what Michalowicz is trying to highlight is more psychological than anything: you have to approach your business thinking profit first, not profit last.

The Profit First Strategy
The premise of the strategy is to build a system for your business that is sustainable and creates long term success. The first thing is to account for your business profit, your taxes, and your own pay. What is left over is what you have to spend on everything else.

Many people approach expenses (marketing, website, rent) as just part of the business. They often think of it in terms of things that can be avoided, delayed, eliminated, or just plain unavoidable. This strategy teaches you to discipline yourself and your business finances so they are broken down into categories with only a set amount allotted for expenses. This way you force yourself to spend wisely and really focus on expenses that are most important.

For those of you already in business this can be a radical change from how you have been doing things. You might have to hold off on some purchases in the short run in order to set yourself for long term success. This approach gives you the opportunity to grow your income and profits, so you will have the resources to invest back into your business without creating that same situation that causes most businesses to fail. If you put everything you have back into your business you risk not being able to sustain your business the way you want to or worse not being able to sustain your business at all.

How to Start Your Profit First Strategy in 5 easy Steps

1. Get your Accounts in Order The first step is to break down how your bank account works. This means creating multiple smaller accounts within your existing bank account. If you don’t already have a sperate business bank account you will want to get one. This will require an EIN (Employee Identification Number) and your business registration. You want to have 5 different accounts that are based on your core business functions:

1. Main account/Income (Checking Account)
2. Profit (Savings Account)
3. Tax Account (Savings Account)
4. Owner’s Pay (Checking Account)
5. Operating Expenses (Checking Account)

When opening bank accounts for your Profit First business, you should open three checking accounts for Income, Owners Compensation, and Operating Expenses. Two saving accounts for Profit and Tax.

2. Profit First CAPS & TAPS
After creating your separate accounts you will have to decide two different percentages. Current Allocation Percentages (CAPS) and the Target Allocation Percentages (TAPS). You will use these percentages to determine how to distribute your income into the different accounts.
Proceeds from sales should be deposited into your main Income account then distributed into your other accounts based on the percentages you’ve allotted for each destination.

CAPS
This is where your business is at right now. What does your income and expenses look like day-to-day in its current format.

TAPS
This is where you want your business to be; these are the ideal percentages you’re working towards hitting. The goal is to gradually move from your CAPS to your TAPS. This is not an overnight kind of deal. It may take months or even a year, but that is why it is a process. You can’t work towards your goals until you know what they are and know where you are starting from. If the suggested 5% profit is too much then bump it down to 1% to start with. 1% is still a profitable business. The following table is an example of different revenue-dependent scenarios.

3.Transfer Funds
When you get income it should go directly into your main account. Select a time that works with your business on when to distribute funds. How often this happens is completely up to you, though it is recommended to distribute on the 10th and 25th of each month. Some businesses do this process weekly or bi-weekly.
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4.Make Payments
Use your separate accounts for their intended purpose. Avoid moving funds around in the accounts to meet expense needs.
 

• Profit Account: This account accumulates a very small amount ‘off the top’ that can be used for debt reduction, emergencies, and for you to receive a bonus for all your hard work. The Profit First formula is about generating profit, so this account comes first!

 

• Owner’s Pay: This account is used to pay your after-tax salary or wage. Fight the temptation to put in volunteer hours or ‘re-invest’ this into your business because it’s your salary. You need to get paid!

 

• Tax Account: Use this account to meet all your tax and superannuation obligations.

 

• Operating Expenses: This is all the money your business has available for operating expenses like office supplies, marketing, meals or business travel. Get creative and spend it wisely, because all the other accounts are spoken for. If you don’t have enough money to meet your operating expenses, then that’s a problem you’ll need to address.

 
As Michalowicz says in his book, “Owner’s compensation is the money you get paid for working in your business; profit is the reward you get for owning it.”
 
5.Review
At the end of each quarter, review your process and how it is working in your business. Adjust as needed.
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It is as simple as that. Change your mindset, change your life (and business). We teach this strategy and so many other topics to ensure sustainability in your birth business in our BABES Business Academy. ​

Over the last five years the demand for doula services has increased considerably, in large part due to expanding awareness of the benefits of doulas. Demand has also increased  because of healthcare coverage and the ability of doulas to reduce costs associated with pregnancy and birth. While doulaing may seem like a new trend, all ancient societies had a version of what we know in modern day to be a doula.
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When looking for a training, many are overwhelmed with the amount of different doula trainings to choose from. It is important to do your research and find a program that aligns with your own birthwork philosophies and what you are wanting to do with your training. As a birth professional of over ten years, I’ve done many basic and advance birth professional trainings. Just as every doula is not a match for every person, every doula training program is not a match for every person. What works for a friend may not be what works best for you.

Here are 9 things to consider when researching a doula training program:

1. What is your driving Why?
2. What kind of knowledge will you walk away with?
3. Do they have business training?
4. How do they deliver the training?
5. How much is the training?
6. What is their philosophy about birthwork?
7. Do they offer a certification and what are the requirements?
8. Do they have restrictions?
9. Do they offer ongoing support?

What is your Driving Why?
We, as birth professionals, have all kinds of reasons for getting into birth work. It can be because of our own personal birth experiences, the desire to become an independent business owner, or to advance a career we already have. Are you looking to supplement income? Are you wanting to give back to the community? Are you looking for a stepping stone to becoming a midwife? Know what the reason, it is important for us each to know the why behind our actions. Being clear on our why can help you decide what program is best aligned to meet those needs.

What kind of knowledge will you walk away with?
Each program and each individual trainer has a personalized training. Know what the curriculum includes. For example, DONA approved programs meet DONA’s core curriculum and likely has additional hours of education based on the specific trainer. This means each DONA training program is different based on who the trainer is. Online only programs such as Bebo Mia or Madriella will be the same since they are offered directly through the organization and will not vary based on individual trainers. Some programs are based out of other countries. Is the training relevant to where you plan to practice?

Depending on why you are looking for the training will determine the needs of the curriculum. A person with no birth knowledge will be different than someone with 10 births already in their experience. Are you planning to work in hospitals or more aimed at attending out-of-hospital births? Are you wanting a basic birth doula training or a training that also includes birth, postpartum, bereavement, and childbirth educator training in one like the BABES doula program? There are also programs like Maternal Health Specialist that offer doula training as well as birth assistant and lactation. Does the organization offer additional advanced trainings that you may take at a later time to add skillsets or education to your experience? 

Do they have business training?
My first doula training lacked adequate business skills training. The business section was a few bullet points and the back of the manual about making rack cards for OB offices and not much more. Many new doulas don’t realize as soon as they start offering services they are the proud new owner of their own business as an entrepreneur. This includes many things a regular employee does not have to deal with like marketing, self-employment taxes, client acquisition protocols, and the legality of registering your business and its business structure. It is important for a doula to know what the foundations of business owning are and how to navigate them as they are related to a birth business. Do they teach website design, how to write a business plan or financial forecasting? It can be extremely helpful to select a program that includes specialized business training for birth professionals.

How is the training delivered?
Is the program delivered in-person or online? Do they have an in-person option with hands on activities? Does the program include live video sessions online or do they give you PDFs to read? Are there interactive activities or a workbook to go through? Many programs today offer online options. Not all online options are created equal. I once did a doula training online in which I was provided only PDFs to read and nothing more. While there was some good information to read, it would have set me up to be woefully under prepared for the task of being a doula.

Taking an in person training is wonderful, especially if they have hands on skills you can practice. Though if it does not come with a supplementary manual or additional information a two day training would be hard to base an entire business upon. Being able to go back to your reference material and look up information is important to the quality of the education. After 10 years, I still learn new things about the birth profession. It is an ongoing process. There is no way to fit the breadth of doula knowledge and skills into a weekend workshop. Even if you are the best notetaker, there will be pieces of information you may forget and want to come back to after the workshop.

The manual I received from my first doula training was more of a reference guide to the slide show that was presented. It had a general overview with a lot of bullet points. It did not provide me with a comprehensive manual to go back to and reference items if I wanted more information on from a reliable source. In the end you should pick a program that delivers you with ample options for learning that fits with your resources. If you are unable to travel for a workshop do they offer the option of hosting in your area? Do they offer a workshop you can attend at a later date that fits with your lifestyle or a hand on skills session?

How much is the training?
While price should not be your top motivating factor for choosing a program, we have to acknowledge finance are a factor to be considered. The price ranges for doula training go from a few hundred to over a thousand. What is your budget? Look for a program that offers the most value for what the training provides. If you choose the cheapest program does it meet all your needs or will you end up spending more for business training or postpartum training? Does the program offer payment plans if you need it? Does the program offer scholarships? Is the cost of training all-inclusive or are there other fees associated with the training like recertification fees or application fees? What other costs are required for the training (books, travel, CPR, insurance, ongoing membership)?

​Keep in mind, the cost of the program is an investment in yourself and in your business. You can often write off all or a portion of your training and supplies on your tax expenses. The average cost of a doula is $600-$800, depending on your location. In bigger cities the average cost can go up to $1200-$1500. This means you can recoup the cost of most trainings with one or two full paying clients.

What is the birthwork philosophies of the organization and/or the trainer?
The core values of the organization and/or the trainer will be heavily reflected in the organizations teachings. Do you desire an organization that reflects your religious values or emphasizes the importance of bereavement training? Is advocacy or spirituality a core premise of what you want in a training?  Are the use of gender neutral terms in the curriculum a must have for your birth philosophy? Does the organization support herbal products or focus on medications? Make sure both the organization and/or trainer philosophies match with your own. If you are unsure what make up your core philosophies take some time and brainstorm it before making a choice.

What does the organization do to give back to the birthing community? Do they have scholarship funds? Do they contribute to fundraisers to help with birth related causes you are passionate about? Do they collaborate with other organizations who are pushing better birth outcomes or getting more birth professionals to those in need?

Does the organization offer a certification process? What are the requirements for certification?
As an unregulated profession certification is not required to offer doula services. Some organizations offer what they call a certification just for completing their training, but a certification process should entail a process by which the organization can confirm competency regarding core knowledge of a doula and continuing education.

If the organization offers a certification pathway, what variety of educational and clinical experience is required? Do they require references or essays? Is certification a requirement to work at your local hospital or birth center? Does your state reimburse for insurance or Medicaid for certain certification programs? How long do you have to complete the certification requirements? How do the certification requirements compare to other organizations? You may take a training and choose not to certify through an organization.

Are there restrictions does the training or certification program?
Many organizations take a strong stance on specific subjects and require their doulas using their name to comply with these restrictions. This can include like attending an unassisted birth, the use of essential oils, what you charge clients, or how old you must be. Research restrictions of each organization and make sure you are okay with abiding by such restrictions. Also note on whether the organization requires ongoing membership with the organization to be one of their doulas and if this is a right fit for you. Are restrictions true restrictions on which a revocation of your certification will occur or is it a strong recommendation?

Does the organization offer ongoing support to their doulas?
Some training program support ends after the training or certification process or can be difficult to get any help after this time period. Some programs offer ongoing mentorship or ongoing additional training. Does the organization offer debriefing services after a complicated or traumatic birth? What kind of ongoing support are you looking for or anticipate having? Do you have to pay for ongoing support or mentorship? Do they offer a community based support group like a private Facebook members group?

Our biggest tip is to take your time in deciding. Do your research and make sure the program is truly a good fit for you. If you are looking for a quick comparison here is a guide for some of the doula organizations out there.