In the ever-evolving world of birth professional marketing, there's a hidden treasure trove that often goes overlooked – the vibrant realm of online communities. We're talking about forums, social media groups, and virtual gatherings where potential clients share experiences, seek advice, and connect with like-minded individuals.
In this blog post, we're about to unlock the secrets of engaging in online communities as a birth professional and how it can take your marketing efforts beyond your website to a whole new level.
THE DIGITAL BIRTH PROFESSIONAL - EXPANDING YOUR HORIZON
As a birth professional, your mission is to support expectant parents on their journey to childbirth. While your website serves as your online headquarters, it's high time to explore new avenues for connecting with potential clients. Online communities offer an incredible opportunity to do just that.
Many birth businesses struggle with understanding the ins and outs of finances in their practice, and often don’t know if they’ve made any money until the end of the year. Sometimes, they discover they haven’t actually made any money once they account for their expenses. The good news is, it is not too late to learn how to always have a profitable business.
The majority of birth businesses fail because of poor cash flow management or burnout (but that’s a whole different blog). That’s a stressful environment to be in, but it doesn’t have to be.
Here at BABES, one of our core missions is to help you create sustainable business practices. A great tool to implement in your birth business today is called The Profit First strategy. It comes from the best selling book, Profit First by Mike Michalowicz, which teaches business owners how to “transform any business from a cash-eating monster to a money-making machine.”
This article will provide a summary of The Profit First strategy to help you:
Traditional Profit Calculations
According to business literature including my own business degree education, profits are what is left over after subtracting business expenses from your income (revenue).
Sales – Expenses = Profit
While it is true that this is a formula for calculating profits, it is not a method that guarantees you will have a positive number for your profit.
Profit First Formula
The Profit First formula flips the equation, doing exactly what the name entails putting the focus on profits before expenses.
Sales – Profit = Expenses
You might be thinking how this really makes a difference, but what Michalowicz is trying to highlight is more psychological than anything: you have to approach your business thinking profit first, not profit last.
The Profit First Strategy
The premise of the strategy is to build a system for your business that is sustainable and creates long term success. The first thing is to account for your business profit, your taxes, and your own pay. What is left over is what you have to spend on everything else.
Many people approach expenses (marketing, website, rent) as just part of the business. They often think of it in terms of things that can be avoided, delayed, eliminated, or just plain unavoidable. This strategy teaches you to discipline yourself and your business finances so they are broken down into categories with only a set amount allotted for expenses. This way you force yourself to spend wisely and really focus on expenses that are most important.
For those of you already in business this can be a radical change from how you have been doing things. You might have to hold off on some purchases in the short run in order to set yourself for long term success. This approach gives you the opportunity to grow your income and profits, so you will have the resources to invest back into your business without creating that same situation that causes most businesses to fail. If you put everything you have back into your business you risk not being able to sustain your business the way you want to or worse not being able to sustain your business at all.
How to Start Your Profit First Strategy in 5 easy Steps
1. Get your Accounts in Order The first step is to break down how your bank account works. This means creating multiple smaller accounts within your existing bank account. If you don’t already have a sperate business bank account you will want to get one. This will require an EIN (Employee Identification Number) and your business registration. You want to have 5 different accounts that are based on your core business functions:
When opening bank accounts for your Profit First business, you should open three checking accounts for Income, Owners Compensation, and Operating Expenses. Two saving accounts for Profit and Tax.
2. Profit First CAPS & TAPS
After creating your separate accounts you will have to decide two different percentages. Current Allocation Percentages (CAPS) and the Target Allocation Percentages (TAPS). You will use these percentages to determine how to distribute your income into the different accounts.
Proceeds from sales should be deposited into your main Income account then distributed into your other accounts based on the percentages you’ve allotted for each destination.
This is where your business is at right now. What does your income and expenses look like day-to-day in its current format.
This is where you want your business to be; these are the ideal percentages you’re working towards hitting. The goal is to gradually move from your CAPS to your TAPS. This is not an overnight kind of deal. It may take months or even a year, but that is why it is a process. You can’t work towards your goals until you know what they are and know where you are starting from. If the suggested 5% profit is too much then bump it down to 1% to start with. 1% is still a profitable business. The following table is an example of different revenue-dependent scenarios.
When you get income it should go directly into your main account. Select a time that works with your business on when to distribute funds. How often this happens is completely up to you, though it is recommended to distribute on the 10th and 25th of each month. Some businesses do this process weekly or bi-weekly.
Use your separate accounts for their intended purpose. Avoid moving funds around in the accounts to meet expense needs.
As Michalowicz says in his book, “Owner’s compensation is the money you get paid for working in your business; profit is the reward you get for owning it.”
At the end of each quarter, review your process and how it is working in your business. Adjust as needed.
It is as simple as that. Change your mindset, change your life (and business). We teach this strategy and so many other topics to ensure sustainability in your birth business in our BABES Business Academy.