5 Social Media Strategies to Get Doula Clients
I have been helping birth pros in their businesses for years and the number one question I still get till this day is “How do I find clients?” This quest is actually what made me jump from just being a birth pro myself to helping other birth pros with my business background. As a business that only exists with clients it was no wonder so many birth pro businesses were floundering when they walked away from their training, but did not know how to actually get clients in the door.
Social Media Strategies
It is no secret that many birth pros get clients via social media. You must get in front of your target audience and your target audience is on social media.
1. Driving the Conversation
Even though you are trying to get sales, conversations are one of the best way to get into the spotlight of your ideal clients. People do not like feeling like they are being sold to. People are also not going to jump to buy if all you are doing is asking for sales. Your ideal clients life and problems are your business life. Get involved in conversations on social media where your target clients hang out. Ask them about what their problems they are facing and what solutions they wish existed for these problems. The idea is that you are ultimately the solution to the right problem. Be genuine, interactive, and show you are really listening to what they have to say.
Social media sales start with knowledge of your ideal clients. You want to steer conversations and stay ahead of social shifts that might impact your ideal client. This will allow you to provide value in the form of knowledge and increases customer loyalty.
2. Use Social Media to Gather Information
Do you really want to get to know your ideal clients? Why don’t you ask? There are huge databases out their with information on customers and potential customers. You can gather you own data by asking on social media where you ideal clients are already hanging out. Most people are more than happy to share as long as you are not gathering personal data.
Utilize this information when generating targeted ads and social media posts. You can search for specific keywords your ideal clients search for and add them to the content you put out so when they search they will end up finding you.
Other items you could monitor include blogs, posts, or tweets that your ideal clients or relevant information to your clients put online. Get notified when google publishes something relevant to the work you do so you can use it to your benefit. This is called social listening. Set up alerts on keywords important to the birthing industry or your specific niche, you can stay aware of what is on idea clients minds or what topics are hot. Use this information to engage ideal clients or promoting topics to drive clients into your audience for building relationships with them. This will ultimately drive social media sales.
3. Word of Mouth
Even in the digital world, word of mouth is still one of the most powerful sales strategies. Word of mouth has a huge impact on your ideal clients buying behavior. People look for advice from trusted friends, family, and experts. Guess what? You are a birth pro expert in the specific work you do. It is now as easy as clicking a button to connect with thousands of other people.
Connect with influencers in your community and provide them with content wo put out to your shared audience. This can help you create an entirely new way to get in front of your ideal clients and the best part is it is totally free to you. Maybe you offer something unique as a doula that a local midwife or chiropractor would be willing to share with their pregnant clients. When your ideal clients read content delivered from other experts, they have a high level of trust for it. It is like the saying, “ You are only a prophet in someone else’s land.”
4. The Power of Viral Videos
We all know the power a viral video can have. People share videos of all kind of things from cute baby videos to beautiful birth videos. They go viral because people like them enough to share them at escalating rates. This is another free for you advertising. Your video doesn’t have to be directly related to what you sell just related to what your ideal clients are interested in.
According to some of the best in the business there are clear formulas to creating viral videos. Your videos must be funny, cleaver, and somewhat true. This combination provides the best odds for going viral.
5. Using User-Generated Content
Much like word of mouth ideal clients today are looking to their peers when it comes to decisions on making purchases and this is true in the birth world too. You can actually get other people to make sales for you. First step is to get your followers or past clients to review your services. Most of the time it is as easy as just asking, though some people might offer some type of incentive to do so. Positive customer reviews are powerful marketing tools.
Other ways to get other people to sell for you is from your blogs, posts, and other content. Your followers share them if they are interested and you get in front of a new audience. Make sure your blog posts or content always circles back to directing people to your business in some way. You can also share others content related to what you do and of course add in bits about how it ties back to your business.
If you take these five strategies into your birth pro business they have the potential to yield a huge return on bringing you clients and sales. Remember the key to using social media to boost your sales is to stay engaged with your followers so you and your business stand out above the noise. If you are looking for more ways to engage clients and boost sales in your business check out our other articles or join the birth business academy.
10 distracting time sucks and how to avoid them
Do you ever find yourself setting your weekly goals with gusto, your so proud of all the things you are going to get done and then Friday rolls around and you have barely made a dent? Where did all my time go? Don’t worry we have all been there.
Time is the only thing we have a finite amount of and you cannot wave your wand to add more time in your life. Getting to the bottom of your time sucks and crazy ways we sometimes waste our time you might start rethinking how you spend your time.
Top Time Sucking Distractions
From workplace distractions to everyday distractions we are bombarded every day all day long. Most of them stem directly from boredom and a lack of direct focus on what our true goals are.
One of the biggest distractions in our digital life is the Internet. For most people the internet is always a arms length away. Some 68% of people admitted they spend time surfing non-work related websites everyday at work, while on company time. The average person is distracted or interrupted every 40 seconds when working in front of computer. According to the annual Internet productivity survey 7% of people even take their smartphone or tablet into the bathroom to stream a TV program. Most people report their distraction is related to dissatisfaction and unhappiness.
This can be a big one, especially if they are work related emails. That same survey found that 55 percent of people thought that checking their emails and social media while trying to get work finished revealed a worrying lack of impulse control. 64% said they lost their chain of thought because they checked and responded to an email while they were working on a report or longer piece of written work. Talk about a time suck.
Now we don’t all have teleportation abilities and must travel for work. The daily average American commute time is 53.2 minutes. Add that up over 16 years of working and that is more than 225 hours or 9 days commuting. This can have a heavy impact on mental and physical health of commuters.
We all enjoy entertainment experiences, but television is a huge time suck. The average American spends 3 hours a day watching television. Is the trade off of time really worth what happened in our favorite fictional shows? Trade television time for a good book or checking off an item from your goal list.
Even after all the above-mentioned time drains we come to social media. The average American spends about an hour everyday on Facebook alone and users check their Facebook site from their smart phone 13.8 times a day. Studies show social media use is tied to decreased sleep, depression, memory loss, and poor performance.
More Subtle Time Sucks
There are many obvious time sucks, but what about the not so blatant ones distracting us from reaching our full potential?
Promise of Tomorrow
Have you ever put off a task until the weekend? Or till tomorrow? We have all been there. What usually ends up filling the gap of our supposed new free time is the above-mentioned distractions. Though, when we are constantly pushing off our tasks till tomorrow we miss out on the opportunities of the potential of the present. There is no time like the present to take massive action towards our goals. Stop putting things off till later or tomorrow and you might find that tomorrow you have more time for what you really want to do. A good trick to try is doing the tasks you want to do least first. You will get an early win and your remaining tasks will not seem so daunting.
Pursuit of Perfection
While we should pursue excellence in our life, there is a difference between good enough and perfection. When perfection becomes the goal, it hinders our progress and often times stops us from moving forward on our goals. This does not mean start being lazy. It means to start moving forward on those items you spend time redoing, tweeking, and perfecting but never moving forward.
Accumulation of Possessions
We all have possessions we take great pride in, but many of us have more than we really and is useful. Every increase in our “things” is and increased stress in our lives. Cluttered spaces decrease our productivity and mental clarity. Marie Kondo that shit and take peace of mind.
Taking on Too Much
We all have things we want to accomplish. Many of us have a hard time saying No. This means we constantly have a never ending to do list that never gets any shorter. I know we all want to be masters of it all, but in order to reach our goals we have to be selective and honest about what items we have on our to do projects.
Another time suck is our own mental state. We all have limiting beliefs that get in the way of accomplishing our goals. Negativity distracts your ability to accomplish your goals and keeps us from being in the peak state we need for massive action. Start by identifying what you think is holding you back and substitute those beliefs with empowering ones. Maybe you have imposter syndrome. "Who is going to listen to me? I'm too young, I'm not experienced enough, I don't have a degree" Swap it for, "I have knowledge others should know. It would be a disservice if I didn't share what I have with the world."
How to avoid Time Sucking Distractions
Don’t Let Down Time Be Wasted
We all need some down time, but if you often find yourself in a place of waiting (appointments, commuting, standing in line) don’t let that time go to waste. Use it to dive into something to spark momentum and growth. Instead of fiddling on Facebook or playing Candy Crush try listening to an audiobook, podcast or reach out to making lasting connections with other people in your life. Using your downtime for growth can free up time you didn't know you had.
Create Morning Routines
Some of the most successful people in the world have a morning routine. It varies slightly what that routine includes, but they stick to it. It keep them on track and saves time. Keep a journal, meditate, read a book, and set your day up for success.
Learn How to Say No
It can be so easy and feel so good in the moment to say “yes”. We all want to be helpful, but saying no can be powerful too. Sometimes, as much as we want to, we cannot afford to take on another task or someone else’s task. Say “no” when you can, especially if it is a task that doesn’t not directly correlate to guiding you towards your goals.
Being in Control
This is not about being a control freak about your time and space….. or is it. You want to be in control of your time in terms of being able to delegate as much as possible. We often do things out of habit or out of a need for control when, in actuality, someone else could do the task as well. Let go a bit and you will gain some of your time back.
Losing Track of Time
Avoid having open ended time limits to tasks is a sure way to lose time. Give yourself time limits for completing tasks. It is easy to lose track and let your mind wonder There is a phenomenon known as Parkinson’s law. Parkinson's law is the adage that “work expands so as to fill the time which is available for its completion”, which signifies that the more time we dedicate in advance to a certain task, the longer it will take to complete it, even if it could have been completed in a shorter period of time.
There is no time like now to make the decision to reclaim your life and your time. For more resources to help you with time management check out some of our other articles or consider a free mentor session.
Starting a birth business: how to start a small business
Dreaming up and starting a birth business can be an exciting and rewarding event. No one ever said it would be easy work though. If you don't work for your passion and your dreams, you better bet that no one else will do it for you.
As soon as you start to offer services in exchange for payment you are a small business owner or at least an independent contractor. There are millions of small business across the U.S. and the number keeps growing. While we might get bombarded with corporate giants daily it is good to know the majority of revenue and employment is in small businesses.
should you open your own birth business?
Yes, if you are willing to put in the work. Passion, dedication, and perseverance are required to thrive in a small business. If you are just looking for quick income, then I suggest getting a job. Owning a small business is far beyond a job. It is a way of life.
Starting a birth business can be one of the most rewarding experiences. You get to be in control. You are your own boss, make your own hours, and get to keep your profits. On the flip side you have sole responsibility for bringing in clients, doing all the work, and putting in money to start your business.
Owning your own business is empowering, but I won't sugar coat it; it is also a risk. There is no one true path to becoming an entrepreneur. It is a learning curve for most people. Starting a small business is a big decision, but with the right amount of gusto you can build and live a life with less stress, more freedom and a bigger impact.
what is your first step to starting your birth business?
One of your first steps to starting your birth business is to create a solid foundation for your business. This includes a business plan. While many successful business owners have obtain success without one the majority of people who fail in their business did not have a solid plan in place. Business owners who have a business plan are twice as likely to succeed than those who do not.
Some of you may be panicking a bit at the thought, but a business plan does not have to be complicated. You can be as detailed as you want in your business plan. The more you get out of your head and onto paper the more likely you are to see if your business ideas are feasible. Do a quick google search business plan templates to get you started or check out BABES Business Plan 101.
all in all
Starting your own birth business can be a life altering positive experience. It is a big commitment of your time, effort, and money. Risks are involved. Your success will highly depend on how much you put into your business. Make a plan and see if it is a commitment you are willing to make.
What kind of birth business do you want to start?
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